MDR Logo & Brand Name Survey
Internal brand review — rate each option, compare, and share your thoughts
1. Logo Directions
Each logo is shown on light and dark backgrounds. Rate appeal, memorability, and versatility (1–5 stars).
A
Light
Dark
M Lettermark
B
Light
Dark
Arch + Diamond
C
Light
Dark
Umlaut
D
Light
Dark
Shield / Robot Face
2. Brand Name Options
Rate each name candidate (1–5 stars). Think about pronunciation, recall, and brand fit.
3. Brand Attribute Comparison
Score each logo 1–5 on how well it communicates these attributes. (1 = not at all, 5 = perfectly)
| Logo | Modern | Friendly | Premium | Techy | Playful |
|---|
4. Color Direction
Click colors you'd associate with the brand (select multiple).